![]() ![]() ![]() Speaking to him long before he took over Zenith, he mentioned during a conversation in semi-jest that “Zenith could be renamed ‘El Primero’ as a brand” because of how important this signature movement is to the company. With little time available and Baselworld 2017 to prepare for, Jean-Claude Biver needed something wow-worthy to debut to an audience very eager to see what his plan for Zenith is. Biver and team cleverly mix modernity and heritage for a watch thoroughly positioned “in the now” that allows us to optimistically ponder the future direction of where he will lead Zenith. Though, as you will see, it is a well-curated assortment of skills and inventions pulled from the family of brands – as well as a totally new movement and concept for Zenith. It was just a few months ago, in January of 2017, that Zenith announced Jean-Claude Biver would take the helm for the time being.Ī few months is not enough time for anyone to come up with a product from scratch, yet this Zenith Defy El Primero 21 feels very fresh and a new, welcome direction for Zenith as a high-end watchmaker. The head of the watch division at LVMH is now personally running both TAG Heuer and Zenith (Hublot and Bulgari are also LVMH watch brands), which is no doubt challenging given the opportunities each brand presents, as well as the current difficulties facing the luxury watch market. The Zenith Defy El Primero 21 is the first major new Zenith timepiece release under still new “interim CEO” Jean-Claude Biver. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |